Even those with a vague idea of digital marketing have heard enough on the subject to have learned that keywords form the crux of the entire operation.
In a chaotic internet landscape, keywords are like little maps which help digital marketers navigate and find ways to further their goal. A keyword within the realm of digital marketers refers to one or more words which can be used to define the topic of a given webpage. If the content on a given webpage has a given word repeating often, that word or phrase will be called the keyword the given page.
Websites user certain keywords to ensure that their content is listed on search engine results when someone searches the given keyword. This way of increasing visibility of a website on a search engine organically is called search engine optimization (SEO).
Any form of learning related to digital marketing has to train students to learn the nuts and bolts of keyword research. Whether it’s a sleepy online training program or a digital marketing course in Delhi, the importance of keyword research is well emphasized in all kinds of learning modules related to digital marketing.
Besides SEO, keywords are also the building blocks for search engine marketing (SEM). SEM, like SEO, is aimed at increasing search engine visibility. The only difference is that SEM only brings in inorganic traffic through search ads.
In this article, we will discuss three keyword research tips that can influence a digital marketing campaign and should be considered by digital marketers across different segments of the industry.
Know Your Product
Most advice related to keyword research is focused on telling marketers to know their audience well.
While there is merit in the point, digital marketers should first try and understand their product first. By knowing the weaknesses and strengths of their products, digital marketers can put themselves in a better position to understand the target audience.
Knowing the product also extends to understanding the dynamics of the industry to which the product belongs. This entails knowing other similar brands that may have similar brands and see where they have succeeded and failed in. Their endeavors, and further coming to accurate conclusions about the factors which affect the industry.
Doing so helps marketers have a coherent idea about their line of work and consequently bring an educated perspective to. A standard keyword research process.
Know your Audience
One of the most common tips of a keyword research process, marketers should have a very good handle about who. Their audience exactly is.
Targeting the wrong audience is a step which leads to a much-decreased ROI. Besides money, there is also a question of lost time which could have been put to better use. The reason why marketers dread targeting the wrong audience is that the occurrence is very avoidable if the right practices. Are adopted.
Keyword research also involves using the right tools to make sure any decision made while choosing a keyword is backed. Up by the right analytics.
Even if the data is accurate, digital marketers have to be smart enough to draw conclusions from a given set. Of data. For instance, while studying keywords chosen by a competitor in a failed digital marketing campaign, digital marketers should have the. Ability to understand whether the mistakes made were due to wrong keywords or other factors.
About The Author
Gaurav Heera is a digital marketing expert, educator & branding expert having more than a decade experience. Currently he heads Delhi Courses Training Academy, an awarded & best digital marketing institute working in the training industry since a decade.